Archive for March, 2007

Trust Me, I’m the Butcher

Penguin March 21st, 2007

Last week, I was at the market buying food for Ninja’s birthday party. One of the items on the menu was tacos. The recipe called for 90% lean ground beef. I go over to the meat section and all they have is 80%, 85%, 93% and 96% lean. I manage to catch the butcher and ask him if he had any 90%.

He politely informed me that he didn’t have any and directed me to the 93 and 96, which, according to him, were better.

Not phased, I ask him if I could mix equal parts 85 and 93 to get about 90. And he confirms my theory. Satisfied, I put the two packs of ground beef in my cart and I’m ready to roll.

Just as I start, he shows me a package of 80% and informs me that it’s really 90%, he had relabeled it so it would sell.

Now, I could understand relabeling it so that it’s cheaper, so someone would buy it. But I couldn’t understand, for the life of me, why he would relabel it 80% to make it sell. But, since he was the butcher, I trusted him.

So I get home, I eventually cook it, and my tacos are a swamp of oil and fat.

What’s the point? Everytime I go to the market and look at these packages of meat, how can I trust that they’re labeled what they’re labeled? Even if it ends up being right, how can I ever trust this butcher again?

When someone puts their faith in you, it’s critically important that you don’t do anything to betray that trust. Once gone, it will take a long time to rebuild.

Related posts

Shopping Cart Fixed

Penguin March 21st, 2007

The styling of the shopping cart has been fixed. It’s now clear what each column is and everything that’s going on.

Related posts

Ready to Discover?

Penguin March 21st, 2007

Last night, we rolled out our discover page. The page lets you browse and then vote on all the user submited work.

There are two modes to browse the gallery: new to be scored and drafts. The difference is, drafts are still changing. The artist has put up the work for some feedback (we’ll have commenting soon).

So that’s it! Head over and try it out!

Related posts

Illustrator/designer: Stefan G. Bucher

Ninja March 16th, 2007

illustratordesigner-stefan-g-bucher

It’s a lovely, snowy day in Jersey. Being that I’m sort of stuck indoors, I thought I’d take some time to share about another designer/illustrator that I love, Mr. Stefan G. Bucher. I first came across his clever work while at uni.

Born (1973) and raised in Germany, educated at the Art Center in Cali, and now living out of LA, Mr. Bucher started his design career as an art director for Wieden & Kennedy. He’s currently the man behind the curtain of the 344 Design Studio. He is responsible for CD packages for KCRW DJ Jason Bentley, the Solar Twins, Linda Wang, Whitney Houston, and Sting.

From 1999-2001, he served as He was the vice-president of membership for the LA chapter of the AIGA. In September of 2004, the Art Directors Club of New York selected him as one of their “Young Guns,” honoring him as one of 35 outstanding creatives age 30 and under. And his illustrated column ink & circumstance appears inside the pages of STEP magazine.

+ Check out his design website for 344

+ Video Interview w/ Stefan

+ All Access: The Making of 30 Extraordinary Graphic Designers

Related posts

Happy Birthday Ninja!

Such a bibliophile

Ninja March 7th, 2007

such-a-bibliophile

I LOVE books! My terrible eyesight (practically legally blind) can be attributed to reading books with a flashlight in bed when I was younger. I snagged some cheap used books; I can’t wait for them to come in!

Here they are:

+ American Photography 17
5.74 lbs of book! American Photography presents the last year of the 20th century as observed by the finest photographers in the world. These images, chosen from thousands by a jury of publishing professionals, highlight the role photography plays in constructing realities about the world, and the power of the still image to capture our imagination as we read today’s global culture in visual terms.

+ Living by Design by Pentagram
Presenting a wide variety of projects from Pentagram, with examples
of identity, information, environmental and product design.

+ Ideas on Design by Pentagram
The third Pentagram book collected over 200 design solutions and presented
them as a striking visual essay, with examples from a variety of disciplines.

Related posts

Helvetica, the film

Ninja March 3rd, 2007


I’m so giddy about the soon-to-be-released indy documentary, Helvetica! Helvetica (the typeface, not the film) will be celebrating it’s 50th birthday this year. Originally created by Max Miedinger to compete with the likes of Akzidenz Grotesk during the height of Swiss typography popularity, this ubiquitous typeface has shown its timelessness. Helvetica is probably the most used typeface today, and it’s applications can be seen everywhere from the BMW logo to the type on the United States Individual Income Tax Return form. Helvetica is also the default face on Macs.

I’ve gone through this love/hate relationship with Helvetica. My anal-retentive side who loves order + cleanliness digs Helvetica (+ most likely has a crush on Jonathan Hoefler). My rebel side is probably giving knowing glances over at Barry Deck. The funny thing is that Helvetica is like water (no, hear me out, now). Water is neutral (PH) and changes it’s form to fit it’s container. Similarly, Helvetica shifts to the context of it’s use. Haha, I just realized that I could have gone the crazy route when I said Helvetica was like water (+ then tacked on “it’s essential to life”). But um, yah, I’m not a Helvetica nut like that.

+ Take the Arial or Helvetica Quiz

+ Trailer + clips from the Helvetica film

+ Helvetica director, Gary Hustwit’s blog

+ Buy limited edition promotional prints for the movie by David Carson, Experimental Jetset, Build, + Norm

Related posts

Illustrator: James Jean

Ninja March 3rd, 2007

illustrator-james-jean

jean_and-1.png

I’ve long wanted to start posts on illustrators that inspire me. Mr. Jean is one of them. I apologize for the delay, I’ve been too busy/lazy to blog + I’ve been running into technical difficulties uploading images.

James Jean is known for distinctive, beautiful (+ sometimes surprisingly disturbing) illustration. Born in Taiwan, raised in Parsippany, NJ, + educated at SVA in NYC. He is currently living + working out of LA. James is mostly recognized in the comic community for his DC Covers (three consecutive Eisner awards, two Harvey awards, two gold medals and a silver from the Society of Illustrators of LA, + a gold medal from the Society of Illustrators of NY) in addition to other work for Marvel, Dark Horse, + Fantagraphics. He also boasts an impressive commercial client list: Atlantic Records, Burton, ESPN, Rolling Stone, SPIN, NY Times, Nike, Playboy, Time Magazine, Wired, among others.

Here are some of my favorites from his gallery:

jean_spacerace.png

jean_greenarrow49.pngjean_host.png

Links:

+ Check out his blog—Process Recess
+ View his gallery

Related posts

Sketchbook from 2.25.07

Ninja March 2nd, 2007

sketchbook-from-2-25-07

Whenever I drive home in the wee hours of the morning, the trees look creepy looming in the shadows and reaching out into the roadway. No worries though, the trees in Jersey don’t look that deformed or scary (I have a bit of an active imagination). I drew these at 4am in my trusty notebook; it’s been a while since I sat down and did a proper sketch.

trees1trees2

Related posts

First Kiss Process

Ninja March 2nd, 2007

first-kiss-process

first-kiss_1.jpg
first sketch: figures look too stiff + hey look, she’s got no arms

First Kiss Sketch No. 1

second sketch: the figures look a bit too elongated, the hoodie seems odd when silhouetted, + the pattern is not quite there
First Kiss Final Print

final print: ah, much better! the elements work out nicely + negative space balances out the composition

First Kiss, offset lithography art print
18 inches x 24 inches, printed on Classic Crest Recycled Bright White 80lb cover stock
Limited edition of 300, each individually signed + numbered

$32 + FREE shipping

Related link
+ First Kiss vector swirls tutorial

Related posts

Next »