Trademarks are not verbs

Ninja July 27th, 2007

Ninja says

Whatever, Adobe®! Talk about spoilsports! Yesterday morning, Adrian sent this link on Adobe® Photoshop® trademark rules (it’s pretty funny). Example:

CORRECT: The image was enhanced using Adobe® Photoshop® software.

INCORRECT: The image was photoshopped.

He also sent me a sneak preview of his illo for an upcoming book. Apparently it’s going to involve some snazzy 3D process. Holograms? Lenticulars? Pop-ups? Embossing? He’s so cryptic. I can’t wait to see it published!

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  • Ninja
    Hi Jeff,

    Yah, Xerox, Bandaid, Kleenex are all pretty common. When we could be saying photocopy, bandage, or tissue...

    I think it's more funny than anything else. I don't really care, + I'm still going to use Photoshop as a verb! Haha!

    ^__^,
    Ninja
  • Jeff
    Wow... pretty foolish on the part of Adobe. It's probably someone in legal that wrote that up, ignoring of course the immense marketing benefits of people going around saying "I photoshopped it."

    I mean Google gets it. "How'd you find it?" "Oh I just googled it."

    When your product becomes a common-use verb, isn't that the height of brand recognition?
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