NSFW: Lida’s sexy type
Ninja August 9th, 2007
This calendar came up in a recent convo with Pei…
I remember 4 years ago someone asked me if type was a turn on. I know… what a weird question! (Um, it’s not, just in case you’re wondering). But it got me thinking—I should make type-based centerfolds. I wrote the idea down in my sketchbook, but never got around to doing it. It’s just as well, because Lida did a bang up job with their 2005 calendar. Here’s a sampling:
Funny thing, this calendar created a 25% turnover increase from existing + new clients.
Agency: LIDA, Great Britain
Creative Director: David Harris
Copywriter: Peter West
Art Director: David Harris
Typographers: David Harris, Justin Shill, Stuart Addy, + Jan Hansen
Kind of related link:
