Seth Godin: All Marketers Are Liars
Penguin March 10th, 2008
Seth Godin gives a great presentation at Google.
The two major things that you’re striving for as a business are: 1) Organic growth. People telling their friends about your product or brand because they care about it. 2) Permission marketing. It’s personal and relevant to your customer. It also allows you to tell you story to them and also teach them.
Marketing is all about telling a story and delivering on that story. It’s about giving people what they want.
The key to successful marketing is to ask yourself about your brand or product: Is what you’re doing worth talking about? What do people talk about? Things that are at the edges. It’s at these edges where people will notice you.
Make something worth talking about. Then tell it to people who want to hear from you. Get permission to tell them about your next product. And let them tell others about your product.
-Penguin
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