The Bubble Project
Penguin April 23rd, 2008
From Wired:
Media hijacker Ji Lee sank $2,000 into the Bubble Project, an ambitious (and illegal) campaign that transforms advertisements into DIY comic strips ripe for input from anybody with a magic marker.
…
Hoping to take a stand against the formulaic ads he was helping create, Lee plastered 30,000 blank thought bubbles (similar to those seen in comic strips) on billboards and advertisements around New York City. Neigbors[sic] and passers-by were able to scribble their thoughts into the thought bubbles, turning the ads into a community conversation.
Much more interesting than the decapitator with a clearer message. I think the key point is that Lee allows others to fill in the bubbles, essentially crowdsourcing the graffiti. Neat!
-Penguin
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