Second Most Important Question in Filmmaking
Penguin June 21st, 2009
CinemaTech has a nice article on the second most important question a filmmaker can ask.
Here it is: what groups, online communities, blogs, Web sites, or non-profits do you think would be interested in this film?
I think you should ask that of everyone you meet: your cinematographer … your investors … your screenwriter … your prop master … everyone you interview for a documentary. And keep a list of their answers.
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You ought to be asking this second question throughout the process of making your movie because that will help you discover who the most powerful taste-makers are, online and off. People you encounter who know these bloggers and publishers and non-profit presidents will make introductions to them for you.
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Rather than building a great Web site and then trying desperately to get people to come to it, you’ll have created powerful connections to people who already have an audience, and can tell that audience about your project.
Of course, this primarily applies to documentaries, but the idea is valid for narrative fiction as well. It’s about finding out who your audience is and at the same time, how you reach them.
_Penguin
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