Oh my gosh, Chris Cunningham creates some brilliant, drool-worthy work! My jaw dropped when Penguin showed me this commercial for Flora, a new Gucci fragrance. Starring Australian model, Abbey Lee, the commercial was shot over four days in a Latvian field of over 20,000 fake flowers. This commercial is so perfect set to a ghostly version of the Donna Summer song, I Feel Love.
Foremost in our minds was a desire to avoid the heroine being perceived as passive or dreamy. We wanted to portray the female as an active character who brings to life in an active way the Flora personality by controlling the nature around her. We also felt it was important to demonstrate a movement of the female from mademoiselle to empowered woman; a woman initially delicate and feminine transforming into someone stronger and more powerful.
– Riccardo Ruini
You can read more about the commercial at DazedDigital.
I used to doodle Alien vs. Predator elementary school bullying scenarios whenever I was placed on hold—wedgies, dodgeball, getting stuffed in lockers, you get the idea. Seeing these hilarious DDB New Zealand print ads for the movie premier of Aliens vs. Predator for television brings back memories.
See AvP duke it out through chess, pool, and tether ball challenges.
Now, how do you top Ridley Scott doing your commercial? This is how:
Ringan Ledwidge, who directed the new ad does a fantastic job of building off the original and adding new meaning through some great editing and powerful visual storytelling.
Media hijacker Ji Lee sank $2,000 into the Bubble Project, an ambitious (and illegal) campaign that transforms advertisements into DIY comic strips ripe for input from anybody with a magic marker.
…
Hoping to take a stand against the formulaic ads he was helping create, Lee plastered 30,000 blank thought bubbles (similar to those seen in comic strips) on billboards and advertisements around New York City. Neigbors[sic] and passers-by were able to scribble their thoughts into the thought bubbles, turning the ads into a community conversation.
Much more interesting than the decapitator with a clearer message. I think the key point is that Lee allows others to fill in the bubbles, essentially crowdsourcing the graffiti. Neat!
Epic battles, heroes, killer cyborgs, pew pew lasers, and the search for Earth—it’s fraking awesome. It’s Battlestar Galactica!
Unfortunately, I haven’t got any new and exciting information on the new episodes. However, I do have a Barbarella-esque photo of the gals of BSG (Grace Park, Katee Sackhoff, Tricia Helfer) from a GQ photoshoot and Edward James Olmos racing a rocket bike in a commercial for Farmers Insurance. Enjoy!
