Penguin August 27th, 2008
Ads have always been about stories. Ad agencies are beginning to understand that and adjust accordingly. Does this make me want to go to go to JC Penny? No. But it begins to tell me that they’re trying to be hip and understand the needs of youth.
Edit: Embed has been fixed. And apparently, it’s a fake ad
-Penguin
Related postsPenguin April 25th, 2008
What if they made a live action Tetris movie? It would be amazing, that’s what! Here’s a taste of one possibility.
-Penguin
Related postsPenguin April 3rd, 2008
If you didn’t know already, video has entered the Photoshop age. Where we no longer trust photos to tell the true story, we can no longer trust video to show the whole story either.
Compositing, masking, and other video techniques have gotten so good that they’re nearly indistinguishable from the real thing. We’re not even getting into computer generated graphics either. With a little color correcting and chroma keying, we can do almost anything.
-Penguin
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